What I’ve Learned After Five Years of a Cannabis Instagram
“Do people call you Cannabess?”
“No, but they’re about to.”
It is this very conversation which sparked the idea of a cannabis Instagram and absolutely transformed my career. Five years ago I kicked off @imcannabess, completely unaware what lie ahead.
Since then I have connected with countless producers, processors, retailers, ancillary brands and cannabis creatives all looking to make a difference in this space. I feel so blessed for the opportunities over the years but more important, the lessons learned. So today I want to share what I’ve discovered after five years running a cannabis Instagram.