Choom brought the spirit of Hawaii to Toronto, to kick off their official launch at the 2018 Lift Expo. Lift draws attendees from around the world, so the team couldn’t wait to debut their brand. From the Hawaiian inspired booth to sneak peeks of apparel, everyone wanted to join the Choom gang.
Lift Expo, also known as Lift & Co., is Canada’s signature event for cannabis consumers, professionals and investors. The expo featured hundreds of exhibitors, more than 60 speakers and over a thousand attendees. Speakers covered topics including product diversification, Canada’s legal landscape and even medical cannabis treatments in veterinary medicine. Everyone from cannabis connoisseurs to the canna curious came out to ride the green wave, and Choom brought the board.